Pete looks directly at the camera, smiling, with a friendly air.

Pete Flamman


Pete Flamman is Vice President, Global Content Creative and International at Peloton. He joined Peloton in 2018, and runs a c.80 strong team of Producers in London and New York to plan, develop and produce live English, German and Spanish language content for Peloton’s global streaming services. He is based at Peloton’s flagship European studio in Covent Garden, a space which he helped to design and launch.

Between 2000 and 2018 Pete was a senior executive at Viacom International (now Paramount) and Turner Broadcasting (now part of DiscoveryWarner). Pete’s media career began in 1996 at Spectrum, a boutique media and telecoms strategy firm based in London. 

Pete studied Modern History at Cambridge University. He is married with 2 children and lives in West Sussex.